Dr. Ifeanyi Bona Anyanwu

Dr. Ifeanyi Bona Anyanwu

Lecturer

Biography

anyanwu.ifeanyi@mouau.edu.ng
Lecturer
Room 254 – CAFST Complex
SERVICE QUALITY AND BRANDING IN HOSPITALITY AND TOURISM SECTOR.
PH.D (2019), M.Sc (2006), and B.Sc (2000) IN HOSPITALITY  AND TOURISM MANAGEMENT (IMSU)
 
HOSPITALITY AND TOURISM MANAGEMENT ASSOCIATION OF NIGERIA (HATMAN),  ASSOCIATION FOR TOURISM DEVELOPMENT IN NIGERIA (ATDiN)
SERVICE QUALITY AND BRANDING IN HOSPITALITY AND TOURISM SECTOR.
1. SERVICE QUALITY IMPROVEMENT STRATEGIES IN HOSPITALITY INDUSTRY.
2. BRANDING AND BRAND EQUITY IMPROVEMENT STRATEGIES IN HOSPITALITY INDUSTRY.
3. CONSUMER BEHAVIOUR IN HOSPITALITY OPERATION
HMT 211 FOOD AND SOCIETY
HMT 221: FOOD SERVICE OPERATION
HMT 311: FOOD COSTING
HMT 313: MAINTENANCE MANAGEMENT
HMT 316: FINANCIAL ACCOUNTING
HMT 324: HOTEL AND CATERING LAW
HMT 416: HOTEL FURNISHING AND MANAGEMENT
HMT 514: FACILITY PLANNING AND DESIGN
HMT 502: SMALL AND MEDIUM BUSINESS OWNERSHIP
HMT 521: MANAGEMENT ACCOUNTING AND FINANCIAL CONTROL
HMT 526: ADVANCE FOOD SERVICE
HMT 522: BUSINESS DECISION MAKING
HMT 500: STUDENT PROJECT
HMT 717: HOSPITALITY SERVICES MANAGEMENT
HMT 723: FINANCIAL ACCOUNTING IN HMT
HMT 727: TOURISM SERVICES MANAGEMENT
HMT 728: TRAVEL SERVICES, TRANSPORTATION AND TRAVEL AGENCY OPERATIONS
 
Dissertations and Thesis:
1. Anyanwu, I.B. (2006). Examination of the performance of Nigeria in the Tourism World; Future policy options. M.sc Dissertation submitted to the Department of Hospitality and Tourism Management, Faculty of Management Sciences Imo State University, Owerri.
2. Anyanwu, I.B. (2019). Service Quality and Consumer-Based Brand Equity in Chain Fast Food Establishments in South East Nigeria. Ph.D Thesis submitted to Department of Hospitality and Tourism Management, Faculty of Management Sciences, Imo State University Owerri.  
Journal Articles –
1. Anyanwu, I.B and Ijoma, M.M. (2010). Effective Employee Discipline and Control in Hospitality Organizations; Issues in Structure and Control. Journal of Agriculture, Biology and research. Vol. 1.
2. Anyanwu, I.B. and Ijoma, M.M. (2010). Stakeholders’ Invention Roles for Boosting Nigeria’s Tourism Trade through Event Hosting. Journal of Agriculture, Biology and Food Systems. Vol. 1. No. 1.
3. Anyanwu, I.B. and Onyeonoro, C.O. (2010); Development of Rural Tourism as an Imperative for Fighting Rural Poverty in Nigeria. Journal of Social Sciences and Public Policy. Vol. 2 No. 2.
4. Anyanwu, I.B, Onyeonoro, C.O. and Kadurumba, C.U.U.U. (2010); Promoting Entrepreneurship in the Hospitality Industry; Role of Counselors. International Journal of Agriculture, Food and Ecosystem Research. Vol. 1 No. 1.
5. Anyanwu, I.B. and Ijoma, M.M. (2010). Re-branding and Guest Satisfaction in Food Service Operation in Nigeria. Journal of Food and Fibre Production. Vol. 3 No.1.
6. Obinwanne, C.O., Enemuo, O.B. and Anyanwu, I.B. (2011). An Assessment of Planning and Control in some Hotel Operations and Services in Umuahia, Abia State. Journal of Hospitality, Tourism and Home Management. Vol. 3. No. 1.
7. Anyanwu, I.B. and Ijoma, M.M. (2013). The Influence of Price, Brand and country of origin on product quality assessment by consumers of Fast Food Products in Abia State. Journal of Agriculture, Biology and food Research. Vol. 3 No. 6.
8. Ijoma, M.M. and Anyanwu, I.B. (2013). An Assessment of Employee Retention Strategies in the Hotel Industry in Enugu Metropolis. Journal of Food and Fibre Production. Vol. 4 No. 5.
9. Anyanwu, I.B and ijoma, M.M. (2012): Franchising as a Market Concept in Hospitality Operation in Nigeria. Journal of Hospitality Tourism and Home Management. vol. 4.
10. Ijoma, M.M. and Anyanwu, I.B. (2012): Job Satisfaction and workers’ commitment to productivity in Hospitality sector in Nigeria. Journal of Hospitality, Tourism and Home Management. Vol. 4.
11. Anyanwu, I.B. and Anyanwu, D.E. (2014): The Challenges of Improper Facility Planning and Design on Employee Productivity in Hospitality Operations in Umuahia, Abia State. Journal of Technical Education and Management Sciences, Vol. 9 No. 1.
12. Anyanwu, I.B. (2014) Guests’ Perception of Safety and Security in the choice of Food Service Facility in Owerri, Imo state. Journal of Technical Education and Management Sciences. Vol. 9 No 1.
13. Anyanwu, I.B. and Ijoma, M.M. (2014): Effects of Customer Care on the Rate of Patronage in Hospitality Industries in Umuahia, Abia State. Nigeria. International journal of Applied Research and Technology. Vol.3 No. 5.
14. Anyanwu, I.B. (2014) Assessment of Employee Perception of the Challenges to Quality Service Delivery in Hospitality Operations in Owerri, Imo state. International journal of Applied Research Technology. Vol.3 No.5.
15. Anyanwu, I.B. (2016), Customer Satisfaction Mediation Influence in Achieving Brand Equity and Brand Loyalty in Entertainment Centers in Owerri, Imo State. Journal of Industrial Strategies, Information and Management, Vol.2 (1).
16. Anyanwu, I.B. (2016), Service Providers’ Awareness and Application of Emotional Intelligence in Fast Food Establishments in Owerri, Imo State. Journal of Industrial Strategies, Information and Management, Vol.2 (1).
17. Anyanwu, I.B. (2018). Strategies for Sustainable Quality Service Delivery in Hotels in Owerri. Journal of Tourism and Heritage Studies, Vol. 7 (2).
18. Anyanwu, I.B. and Amaechi Chijioke. J (2018). Utilization of Celebrity Endorsement as a Marketing Strategy in Hospitality Operations in Owerri, Imo State. Journal of Tourism and Heritage Studies, Vol.7 (2).
19. Amaechi, C.J and Anyanwu, B. (2019). Word of Mouth: A Pre-eminent Tool for Quality Service Delivery in the Hospitality Industry. Journal of Tourism and Heritage Studies, Vol.8 (2).
20. Anyanwu, I.B. (2019). Effects of Ergonomics on Service Quality in Selected Fast Food Establishment in Umuahia, Abia State. Journal of Business and Economy, Vol. 11 (1).
21. Anyanwu, I.B. and Iheonukwu, S.E (2019). Students’ Perception of waste Disposal Practices of Food Service Operators in Higher Institutions of Learning in Owerri, Imo State. Journal of African Contemporary Research, vol.10 (1).
22. Anyanwu, I.B (2019). Effects of Word of Mouth (WOM) Communication on Tourists’ Choice of Destinations in Anambra State. Nigeria. Journal of Home Economics (Nig-JHEC), Vol.7 (2).
23. Anyanwu, I.B. and Ogboagha, C.O. (2020). Perceived Service Quality of Hotels through the Prism of Consumer Socio-economic Features in Umuahia, Abia State. Journal of Business and Economy, Vol.6 (2).
24. Anyanwu, I.B. and Iheonukwu S.E. (2020). Assessing the Catalytic Effect of Service Quality on Consumer Behavioural Intentions in Hotel operations in Umuahia, Abia State. West African Journal of Business and Management Sciences (Ng.Ed), Vol. 9 (1).
25. Anyanwu, I.B. and Okpalaeke, V.C. (2021). Influence of Furnishing in driving up consumer based Brand Equity in Hotel operation in Umuahia, Abia State. Journal of African Contemporary Research. Vol. 12 (1).
26. Anyanwu, I.B. and Jonathan-Itua, F. (2021). Assessing the Influence of Destination Image and Trip Behaviour in Selected Touristic Centers in Owerri, Imo State. Journal of Business and Economy, Vol. 7 (1).
Conference Proceedings:
Anyanwu, I.B. (2017), Examination of Blue Ocean Strategies on Sustainability of Hotel    Establishments in Owerri, Imo State. Paper Presented in 7th HECON/8th IFIHE AFRICA. Regional Conference and Exhibition, University of Uyo, 24th -28th October.
Books and Book Chapters:
1. Anyanwu, I.B. (2014). Food Service Operations Management, Menu Planning and Meal Experience, in Anozie G. and Ngoka, P (Ed). Essentials of Home Economics, Hotel Management and Tourism, Umuahia Lumen Press.
2. Anyanwu, I.B. (2014). Control in Food service operations, Food Purchasing Management and Managing Man in Food Service Operations, in Anozie G. and Ngoka, P (Ed). Essentials of Home Economics, Hotel Management and Tourism, Umuahia Lumen Press.